About Us

Welcome to Alf England Motorcycles, we’re a family run business based in the Midlands with a focus on exceeding your expectations at every corner.

Established in 1946, Alf England was created with a goal to provide constant high quality customer service to everyone who entered our doors, to leave with a smile and knowing you’ve just dealt with a biker, not a business. A one-stop shop, to collect a new bike, get it tuned to your spec by our servicing team then you’re able to leave happy.

As a Yamaha Exclusive dealership, we have the complete range of Yamaha motorcycles and scooters, along with the finest selection of used bikes in the Midlands, we’ve got the motorcycle for you.

Nothing beats the feeling of a new bike, we know that, that’s why we’re here to keep your questions answered and your mind at ease, with aftercare that covers your every need.

Take a look now, we’re sure you won’t be disappointed.